In the competitive world of custom homebuilding, success is often built on a foundation of innovation, support, and the right business model. For Scott Bates, Franchise Owner of AR Homes® Indianapolis (Scott Bates Builders), and Matt Ellington, Franchise Owner of AR Homes® Richmond (Ellington Custom Homes), joining the AR Homes® franchise network was an opportunity to leverage these key elements for growth. As influential members of the AR Homes® network of builders, they offer valuable lessons and inspiration through their journeys for those considering growing their existing building company.
Recognizing Opportunity and Joining AR Homes®
Scott Bates recognized an opportunity to better serve his market by streamlining the custom homebuilding process. Understanding his customers’ needs, he saw that partnering with AR Homes® would give him a competitive edge. “I believed it was a great way to offer our market an easier approach to building a custom home,” Bates reflects, noting how this partnership set him apart from the competition.
Similarly, Matt Ellington, with his extensive background in custom homebuilding, was drawn to the AR Homes® brand for its diverse offerings and strong support system. “The variety of floor plans and elevation styles really stood out to me,” Ellington shares, noting that this, along with the support system, enables his company to operate at a higher level and deliver a superior customer experience.
Leveraging the AR Homes® Business Model for Growth
Once part of the AR Homes® network, both Bates and Ellington leveraged the scalable and efficient business model to drive significant growth in their respective markets.
Bates attributes his ability to build over 15 homes per year to the scalable system and processes offered by AR Homes®. “The AR Homes® business model has given us the tools to scale our operations efficiently,” he says. Without the strong support structure from the AR Homes® brand, achieving this level of productivity would have been much more challenging.
Ellington, however, emphasizes the dual benefit of maintaining personalized service while scaling up operations. “The services available to franchisees enable us to operate like a big builder while maintaining the level of service our clients expect from a small, local custom builder,” Ellington explains. This blend of efficiency and personal touch gives his business a competitive advantage that smaller builders often lack.
Resources and Training: The Pillars of Success
Both Bates and Ellington have benefited from the comprehensive resources and training programs provided by AR Franchising, which have been crucial to their success.
For Bates, the training programs have been instrumental in onboarding new team members and ensuring they are prepared to excel. “Training has been key in helping us bring new sales consultants up to speed,” Bates shares. This focus on professional development has allowed his team to perform at a high level, contributing to the overall success of his franchise.
Ellington also highlights the importance of the resources available, particularly in marketing and internal training. “Access to our marketing department and training courses have been vital in getting both new and existing employees set up for success,” he says. These resources have enabled him to expand his digital marketing efforts and enhance the skills of his team.
Advice for Future Franchise Owners
Reflecting on their journeys, Bates and Ellington offer practical advice for those considering an investment in an AR Homes® franchise.
Bates emphasizes the need for full commitment and proper preparation: “An AR Homes® franchise is a great way to expand your homebuilding company, but success requires securing the right financing and fully committing to the process. A half in, half out approach won’t work.”
Ellington advises prospective franchisees to consider the benefits of joining a network of top custom builders and accessing industry-leading systems. “Owning an AR Homes® franchise gives you access to award-winning designs, systems, and support from a team of professionals dedicated to making your business successful,” he says. “This provides a strong foundation for either strengthening an existing business or launching a new one.”
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