We understand that choosing to invest in an AR Homes® franchise is a big decision, especially if you don’t have a background in homebuilding or new construction. The homebuilding market is constantly evolving, and staying aware of the latest industry trends is crucial.
As we approach the end of 2024 and begin planning for 2025, here are some key market trends to consider.
Trending Home Features Impact Design
Luxury buyers are increasingly seeking custom homes that go beyond square footage or location. Today’s custom homebuyers are focused on sustainability, innovative design, and smart home technology. AR Homes® meets this demand by offering a wide range of personalized design features tailored to each buyer’s unique preferences. Whether it’s energy-efficient systems, wellness-focused amenities, or seamless indoor-outdoor living spaces, customizable floor plans allow buyers to create homes that reflect their personal lifestyles. With Personalized Floor Plan options, every detail is crafted to align with the buyer’s vision, offering both comfort and individuality.
Demand Impacts Pricing
The custom luxury homebuilding market continues to evolve in 2024, with strong demand driving price increases. Luxury property values have risen by over 13% compared to last year, reflecting the preferences of high-net-worth buyers who seek both exclusivity and long-term investment opportunities, as reported in the 2023 North American Luxury Market Report.
Market Regains Momentum
After a brief slowdown in June 2024, the market quickly regained momentum in July, with single-family home sales increasing nearly 19% compared to the same period in 2023, according to Zillow’s July 2024 New Home Sales report. The rise in inventory in July helped meet the growing demand for custom homes, reinforcing the importance of fresh supply to maintain market balance.
Demand for custom homes remains particularly strong in key regions throughout the Southeast and Midwest, where AR Homes® builders have seen success. These areas continue to attract buyers seeking prime locations that offer a blend of urban convenience and natural beauty. While AR Homes® has established a presence in these regions, there is still ample opportunity for new franchisees to enter and thrive, as the network continues to expand to meet growing demand.
Franchise Opportunities and Market Expansion
As demand for custom luxury homes rises, it presents a unique opportunity for investors in an AR Homes® franchise. With a proven business model and a reputation for delivering luxury and personalized service, AR Homes® equips franchisees to meet buyer expectations. By hiring a Building Company President to oversee operations, investors can capitalize on the growing demand for high-quality, custom homes while benefiting from the support of an industry leader.
As AR Homes® expands into new markets, franchisees are well-positioned to seize these opportunities. Staying informed about emerging trends will be key to investing in and growing a successful homebuilding franchise.
Looking Ahead
Looking ahead, the custom home market is expected to remain competitive. While inventory growth may lead to some price adjustments, the demand for homes focused on sustainability, wellness, and personalization will continue to drive the market in 2024 and beyond.